Increase your sales and profitability now with Sheryl Bindelglass' invaluable guide! This hands-on guide to marketing is divided into 7 different success areas.
- Building Your Image / Brand
- Tools for Telling Your Story
- Public Relations Basics
- Advertising Basics
- Special Events, Promotions, and Programs
- Group Sales Strategies
- Birthday Parties
The appendices include many ready to use tools and includes "101 Ways to Promote for Under $100" which may be worth the purchase price on it's own.