Success in attracting philanthropic investments from family, community and corporate foundations are no different from other major gifts work: It all comes down to relationships. A big part of relationship building is
providing services that few, and perhaps no one else, can deliver. As fundraisers, we need to provide value to our prospective donors.
In Building Successful Foundation Relationships, John Greenhoe, CFRE, provides an overview of proven methods for building relationships with foundations of varying types and sizes. Drawing upon his unique background as a former journalist, public relations director and constituent major gift officer, John leads a thought-provoking session that provides specific strategies for building lasting and fulfilling foundation partners.
Participants will learn:
To understand the value of building ongoing relationships with a select number of funders – rather than employing the “shotgun” approach.
To develop strategies for building partnerships, including serving as an authority on programs of interest, providing access and becoming a promoter/advocate for the funder.
To use specific methods for making the initial approach to a prospective funder, and for following up in ways that make them stand out.
To understand various strategies for cultivating different types (e.g., independent, community, corporate, etc.) of foundations.
About the Presenter:
John Greenhoe, CFRE, has more than 20 years of experience in non-profit leadership roles. He has worked at Western Michigan University (WMU) since
2001, and his current responsibilities include establishing and cultivating new relationships with local, regional and national foundations.
John has worked extensively with the WMU College of Health and Human Services, locating new sources of foundation funding for several programs. He has a
proven record of success in attracting investments from foundations with little or no previous connection to the University.
Prior to WMU, Greenhoe served as Director of Development and Assistant Executive Director for the Greater Kalamazoo Area American Red Cross. He
started his professional career as sports editor of the Greenville (Mich.) Daily News, and served as public relations director at Kalamazoo College.
John has been a featured speaker at the 2008 AFP International Conference in San Diego and other national conferences in 2009. He currently serves as an adjunct faculty member in graduate fundraising coursework at both WMU and Grand Valley State University.
Greenhoe has an MA degree in Philanthropy and Development from Saint
Mary’s University in Minnesota, and obtained his CFRE credential in 2000.